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Thursday, 19 May 2011










NCH Software Appoints Channel Assist Ltd as UK Business Development Agency


Partnership Agreement to Consolidate and Increase UK Sales

Southampton, UK, 19th May 2011; Channel Assist, a leading business development agency in the technology sector, has concluded a partnership agreement with NCH Software. NCH Software is a leading provider of audio, video, business, telephony and other software utilities worldwide.

The partnership has been developed in order to promote and develop retail sales revenues for NCH Software within the UK.

With a wealth of business development experience, Channel Assist will focus on expanding revenue streams in the UK for NCH Software. Channel Assist will represent and strengthen the NCH Software brand by working with established distribution partners to develop routes to market on behalf of NCH Software. Under the agreement, Channel Assist will also add to their partner’s growth strategy with a proactive PR and Marketing campaign.

“NCH have a fantastic direct sales model and we are excited that they have selected Channel Assist to build and deliver their retail solution in the UK,” stated Victoria Satterly, Business Development Manager, Channel Assist. “Establishing NCH as a retail brand is our key focus and we will leverage our PR, marketing and business development expertise to ensure we succeed for them in both the PC and MAC markets.”

“We are very excited to be teaming up with Channel Assist to broaden the retail presence of our software into the United Kingdom,” said Peter Lupton, CEO, NCH Software. “The UK is already one of the largest markets for NCH Software in online sales, and we hope our brand of reliable, easy-to-use software will be equally well received in the shops.”

The Channel Assist/NCH Software agreement commenced on May 1st 2011.

About NCH Software:

NCH Software offers more than 80 easy-to-use audio, video, business, and telephony/VoIP software solutions that improve productivity and usability for small businesses and consumers. Focused on specific needs, they produce software with all the bells and whistles of typical brands, but without the complexity. NCH Software provides users with what they need at a price they can afford.  This approach generates more than four million unique visitors and nearly three million downloads per month from the company's website - NCH Software.


About Channel Assist:

Channel Assist is a business development agency specializing in the software and consumer technology sectors. Channel Assist was set up in 2005 to address a gap in the market for professional representation services and incorporated in 2007. As a company we strive to add value to our partner’s growth strategies by professionally and innovatively developing channel breadth and depth to optimize revenue streams. We deeply value our industry relationships and market knowledge and endeavour to assist our partners with channel development in any which way we can.
The Channel Assist team has over 40 years combined business development experience. We have an eclectic background spanning channel development, distribution, brand development, product management and new media. It is this wealth of experience that underpins the creative approach with which we tackle the market and develop new revenue streams. Stepping outside of traditional mainstream opportunities we strive to seek out ways of developing business that are often left of field. www.channelassist.co.uk

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