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Wednesday, 13 April 2011


PRODAD ENHANCES PROFESSIONAL VIDEO EFFECTS OFFERINGS WITH NEW VITASCENE V2 PRO & LE PLUG-IN PRODUCTS FOR POPULAR NON-LINEAR EDITING APPLICATIONS
New VitaScene V2 Adds 100 New Fully Customizable Effects, Including Amazing Tilt-Shift Effect; Support for 64-bit NLEs from Adobe® & Sony®, and Improved Performance  

LAS VEGAS, NV/NAB SHOW, April 13th, 2011 – proDAD, a world-class developer of digital video effects plug-ins and image optimization technologies for professional video editors and broadcast professionals as well as aspiring pros, today announced the much-anticipated availability of VitaScene V2 Pro and VitaScene LE.  VitaScene is the flagship professional video effects product from proDAD, offering exceptionally high quality professional effects that can be used seamlessly as filters or transitions in most popular Windows® NLEs from Adobe, AVID®, Corel®, Magix™, Sony, Grass Valley/Canopus®, and ULead®.

New Features Include:
·         100 new fully customizable broadcast-quality effects (Pro version) including an amazing new Tilt-shift effect, which gives a surreal mini-landscape effect – with a single mouse click and instant GPU rendering. 
·         New effects include new light filters allowing editors to get just the right amount of light for every scene
·         New paint effects that give a watercolour effect (even a 3D look) to video clips. 
·         Filters for making video look like film, old film adding blur, starbursts, sparkles, de-focus effects, and many other effects. 
·         VitaScene V2 also includes new picture optimization tools that can help rescue imperfect or older recordings. 
·         The other much anticipated feature of VitaScene V2 is full 64-bit compatibility for Adobe CS5 and Sony Vegas Pro 64-bit NLEs. 
·         VitaScene V2 also features significantly improved GPU and Alpha Channel processing, delivering super-fast rendering of HD/SD video.

VitaScene V2 is offered in two principal versions:
·         VitaScene V2 Pro – Contains 600 fully customizable effects and plug-ins for most popular Windows-based NLEs including unlocked plug-ins for AVID/Pinnacle Studio;
·         VitaScene V2 LE – Contains 100 non-customizable effects and plug-ins for most popular Windows-base NLEs except AVID/Pinnacle Studio and Magix VDL.

“VitaScene has been giving video professionals access to very high quality yet affordable video effects to enhance their feature film, documentary, and event videos since it’s introduction in 2008” said Andreas Huber, Managing Director of proDAD.  “We now continue this tradition of excellence with VitaScene V2, offering exciting new effects, super-fast GPU rendering, and compatibility with the newest and best NLEs in the market – all with a lower cost of ownership than competitive effects suites.”

Pricing and Availability:
VitaScene V2 Pro is currently available for purchase from the proDAD online webshop for an introductory special price of £245 (MSRP £306).  VitaScene V2 LE is offered for an introductory special price of £74 (MSRP £92).  VitaScene V1 owners can upgrade to V2 for as little as £29*.  Learn more about VitaScene V2 and the rest of the proDAD lineup of digital video effects at www.prodad.com.

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