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Avanquest Lands Exclusive UK Publishing Rights for Alpha Software

London, UK, 1^st June 2011, Alpha Software, leading developer of the online database development tool Alpha Five, has signed a publishing agreement with Avanquest.

The news means that, Avanquest will have exclusive rights to promote Alpha’s Alpha Five solution to all channels in the UK and Ireland will be effective from the forthcoming launch of version of 11.

Alpha Five is a standards based rapid database development platform with the power to deliver information, to any location, on ANY web enabled device. From desktop to netbook, from tablet to smartphone, Alpha Five delivers. With upcoming calendar support, geo-mapping capabilities, charting, HTML reporting and gesture support for touch driven devices, it's a virtual Swiss army knife no developer should be without.

“Avanquest is one of the world’s foremost software developers and publishers”, stated Richard Rabins, co Chairman, Alpha Software.  We have been evaluating different partnerships in the UK for some time and have been very impressed with the expertise, presence, and knowledge, of Avanquest’s marketing and sales teams. This new, mutually beneficial, partnership will ensure that the company Alpha Software and its Alpha Five database development software will increase their presence and, therefore, revenue and market share, in the UK and Ireland. We are confident that Avanquest will deliver great results for us”.

Avanquest’s Managing Director, Dave Brass said “We’re delighted to be working in partnership with Alpha Software on the launch of Alpha Five v 11”.  As the exclusive UK publisher for the product, we will be backing the release of the new version with a high-profile PR and advertising campaign, as well as Alpha Developer networking events.  We’ve been hugely impressed by the flexibility and power of this product for creating web-based database solutions, and the new features in version 11 promise to deliver even greater results.  Considering the affordability of the software and the breadth of its capabilities, we believe Alpha Five  is unrivalled by any other product in its field.”