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Ricoh Introduces the New CX5

Offering High-speed Focus with a Hybrid AF System

Compact digital camera with 10.7´ optical zoom (28-300 mm)

RICOH COMPANY, LTD. (helmed by president and CEO Shiro Kondo) will be releasing its newly developed CX5 digital camera model with its wide-angle, high magnification 10.7´ optical zoom (28–300 mm) lens, which has a higher autofocus speed due to the use of Ricoh's new hybrid AF system.

With the new CX5 model, AF focusing times are decreased to as low as 0.2 sec. for both wide-angle 28 mm and telephoto 300 mm, up to half as short compared to the CX4, using Ricoh's unique new hybrid AF system.This ensures that you reliably capture the image you were waiting for, never to miss another good shot again.

Using super-resolution technology, the CX5 also allows (1) recording of images with improved resolution using the "Super-resolution" setting and (2) telephoto shooting at up to 600 mm equivalent with minimal degradation in image quality using "Super-resolution Zoom."

Furthermore, in addition to the new Cooking, Fireworks, and Continuous Golf Swing scene modes, the CX5 has improved features that make shooting photographs even more fun through the use of super-resolution zoom during Zoom Macro mode shooting and other functions. The CX5 is an even more enhanced compact digital camera that was designed based on the concept of it being "a tool that you will find yourself wanting to use every day."

Available in three colours: Black, Silver, and Pink.